Adness

ad-ness [ad-nis], noun: The phenomenon of seemingly sane people losing it for the sake of an ad.

Examples:

• Preity Zinta in the BSNL ads
• Ajay Devgan and Kajol in all their ads – be it together or individually
• Shah Rukh Khan in almost all his ads

I know these guys are paid to endorse some products and it’s not their responsibility if the ad sucks. But what I don’t get is how they can so easily agree to look so stupid just for a few bucks. These are not some budding actors who are struggling to make a living – these are guys who have enough and more to last their lifetime. At least now, can’t they exercise their right to appear only in sensible ads? Besides, such irresponsible choice cannot be good for the other brands that the actor is associated with. I would probably sue Shah Rukh Khan if I were Omega’s brand manager! One more reason why I think celebrity endorsements are not worth the cost!